Scroll down for profit impact
Your Performance Metrics
Current Performance
Monthly Ad SpendiYour total monthly budget for paid advertising. $50k
$5k$500k
Avg Cost Per ClickiThe average amount you pay each time someone clicks your ad. $1.80
$0.30$5.00
Conversion RateiThe percentage of ad clicks that result in a purchase. 2.5%
0.5%8%
Average Order ValueiThe average revenue you earn per customer order. $120
$20$500
Gross MarginiThe percentage of revenue kept after subtracting the cost of goods sold. 60%
20%90%
Shipping OverheadiShipping cost as a percentage of your average order value. ($6.00/order) 5%
1%20%
Mirra Impact
CPC ReductioniHow much Mirra's TBYB reduces your cost per click through better ad performance. -8%
0%30%
CVR ImprovementiHow much Mirra's TBYB improves your conversion rate as customers are more willing to buy. +15%
0%60%
Mirra Order ShareiThe percentage of your total orders fulfilled through Mirra's TBYB program. 40%
10%100%
AOV LiftiHow much Mirra's TBYB increases your average order value as customers buy with more confidence. +10%
20%100%
Results
Customer Acquisition CostiHow much you pay to acquire one customer.Ad Spend / Customers -20%
$72.00 $57.60
How much you pay to acquire one customer. Lower is better.
Acquisition CustomersiTotal customers generated from your ad spend.Clicks x Conversion Rate +25%
694 868
Total monthly customers generated from your ad spend.
Average Order ValueiAOV increase from Mirra's Try Before You Buy experience.AOV x (1 + AOV Lift) +10%
$120 $132
AOV increase from Mirra's Try Before You Buy experience.
Order Gross Margin SavingiPer-order shipping cost saved on Mirra-fulfilled orders.AOV x Shipping Overhead %
$6.00
Per-order shipping cost saved on Mirra-fulfilled orders.
Incremental RevenueiNet-new revenue from increased customers plus shipping savings.Revenue Gain + Shipping Savings
+$21k
+$252k / year
Incremental ProfitiAdditional profit after Mirra, including shipping savings.(Revenue x Margin) - Ad Spend - Shipping
+$13k
+$156k / year
Monthly gains from same ad spend
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