Your Performance Metrics
Current Performance
Monthly Ad Spend
$50k
$5k
$500k
Cost Per Click
$1.80
$0.30
$5.00
Conversion Rate
2.5%
0.5%
8%
Average Order Value
$120
$20
$500
Gross Margin
60%
20%
90%
Shipping Overhead
($6.00/order)
5%
1%
20%
Mirra Impact
CPC Reduction
-8%
0%
30%
CVR Improvement
+15%
0%
60%
Mirra Order Share
40%
10%
100%
Results
Customer Acquisition Cost
i
How much you pay to acquire one customer.
Ad Spend / Customers
-20%
$72.00
$57.60
Acquisition Customers
i
Total customers generated from your ad spend.
Clicks x Conversion Rate
+25%
694
868
Shipping Savings
i
Shipping costs saved on orders fulfilled through Mirra.
Mirra Orders x Shipping/Order
+$2k
$2k
Incremental Monthly Profit
i
Additional profit after Mirra, including shipping savings.
(Revenue x Margin) - Ad Spend - Shipping
+100%
+$13k
Incremental Monthly Revenue
i
Net-new revenue from increased customers plus shipping savings.
Revenue Gain + Shipping Savings
+$21k
Net-new revenue from same ad spend
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